Stronger Together

First steps to a winning campaign.

In the run up to the 2019 Rugby World Cup in Japan, we embarked on a campaign to build, articulate and share the ethos of the Springboks, and unite South Africans behind them: #StrongerTogether.

We travelled the country to shoot a series of beautiful and authentic stories, each one giving us insight into the person behind the player. By telling these stories in a considered and intimate way, and by including the players’ relationships with their families and their communities, we managed to highlight what everyday men and women share with these incredible athletes.  This brought the team closer to those they represent and allowed them to inspire - and be inspired - in a meaningful way.


SA Rugby




South Africa / Online Global


5.3 million social sedia engagements, 33% Increase in rugby viewership